Sales Salary in Wales
Wales offers salaries typically 10-20% below the UK median, but with significantly lower living costs, particularly for housing. Cardiff has the strongest salary market in Wales, with a growing financial services and professional sector, while the wider economy relies on public sector, manufacturing and tourism.
Among the most affordable UK regions for housing. Welsh Government policies on public sector pay and economic development may differ from England.
Salary Trajectory
| Stage | Yrs Exp | P25 | Median | P75 | P90 |
|---|---|---|---|---|---|
| Sales Development Rep (SDR) | 0+ | £20,900 | £24,700 | £28,500 | £33,250 |
| Account Executive | 2+ | £28,500 | £36,100 | £45,600 | £57,000 |
| Senior Account Executive | 4+ | £38,000 | £49,400 | £61,750 | £76,000 |
| Sales Manager | 7+ | £47,500 | £58,900 | £74,100 | £90,250 |
| Head of Sales | 10+ | £61,750 | £77,900 | £95,000 | £118,750 |
| VP Sales / Sales Director | 15+ | £80,750 | £104,500 | £137,750 | £180,500 |
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Based on ONS Annual Survey of Hours and Earnings (ASHE) via NOMIS. Regional salary adjustments derived from ONS regional pay differentials. Career progression timelines based on industry research. All figures are gross annual pay estimates for full-time workers.