Shopkeepers and owners - retail and wholesale Salary
Median salary £35,083 per year (2025). Based on ONS ASHE data.
Gross pay, before deductions. See take-home pay on £35,000 after tax and National Insurance →
For shopkeepers and owners - retail and wholesale, £36,304 is the typical (median) pay. That is below the UK full-time median of £39,039 — -7.0% versus the national average.
About this role
Shopkeepers and owners in retail and wholesale run independent shops, convenience stores and small wholesale businesses. They manage all aspects of their business including purchasing, pricing, display, sales, staffing and finances.
Key responsibilities
- Managing day-to-day shop operations and customer service
- Purchasing stock and managing supplier relationships
- Setting prices, managing margins and controlling costs
- Employing, training and managing staff
- Ensuring compliance with trading standards, licensing and health and safety
Qualifications and entry routes
No formal qualifications are required. Business management skills, retail experience and local market knowledge are essential. Specific licences may be needed for alcohol, tobacco and other regulated products.
Career outlook
Independent retail faces competition from chains and online, but community-focused shops, specialist retailers and convenience stores remain viable businesses.
Key skills
Common industries
- Convenience stores
- Specialist retailers
- Newsagents
- Off-licences
- Independent shops
Data coverage
Salary Range (2025)
Estimated Career Progression
Based on salary percentile distribution for this occupation
Mid Level
£35,083
3-7 years
Salary Trend (2021-2025)
Full-time vs All Employees (2025)
Full-time premium: +£1,221
Shopkeepers and owners - retail and wholesale salary: common questions
How much do shopkeepers and owners - retail and wholesale earn in the UK?
Is £36,304 a good salary in the UK?
Have shopkeepers and owners - retail and wholesale salaries kept up with inflation?
Figures: ONS Annual Survey of Hours and Earnings, gross annual pay. UK full-time median £39,039 (2025).